THE TRUTH ABOUT HOW TO MARKET YOUR SMALL BUSINESS

You might be sitting there waiting for the business to magically appear – This is dangerous. All business owners should have some kind of marketing plan they follow. Our idea is based on building a system that is designed to keep you pro-active without becoming overwhelmed. Forewarned and forearmed with tools will enable you to see and take advantage of opportunities as they arise.

Your Image

You won't sell your ice cream

if you don't ring your bell!

The subtitle for this book came out of listening to my grandson explain to the neighborhood ice cream man a simple concept.

The guy who owned the truck asked my grandson why he and his brother had not been out to buy his treats over the past week. My grandson looked up at him and simply stated,You won’t sell your ice cream if you don’t ring your bell

I almost dropped my Drumstick Cone; such a simple statement. Many small business owners say they understand the importance of consistent marketing but they will skip it whenever that can because “ I don’t know what’s working and I don’t have money to waste.” Just like the ice cream man, who stopped ringing the bell because his arm got tired, business owners who stop “ringing their bell” suffer the same consequences – their customers and potential customers don’t know they’re in the neighborhood..

Your Image

Marketing is what drives sales; without sales, you don't make the money required to stay in business long-term.

Your Image

In our book “DIY Marketing for the Small Business Owner,” you will learn how to prioritize and choose the right marketing activities that you need to use in your business to create an action plan.

With an active plan and prioritized to-do list, you will know exactly where to start.

Find what works best for you

Matching your message and the media you use to spread the word

Make your voice be heard and keep your message clear


WE BELIEVE THAT THERE ARE 3 THINGS TO FOCUS ON:

Creating a Marketing System

A “marketing system” is a group of individual low-cost tactics that are designed to work together with the intended purpose of converting prospects into customers.

How To Sell Yourself & Your Products

Buyers’ interest is triggered by an emotional appeal that taps into that urgent need or want. You want to make an emotional appeal at the beginning, with something that will get people’s attention.

Digital Marketing Basics

Marketing that makes use of electronic devices such as computers, tablets, smartphones, digital billboards, and game consoles to interact with customers.

OUR PERSONAL GUARANTEE TO YOU...

These systems, when implemented, will make a difference in your business. When you take action, you’ll get results.

These are the same principles we have followed day in and day out for the last 15 years that have enabled us to end our struggle to make ends meet.

We are so certain that if you follow the systems and processes outlined in this book, you will have a business up and running in 90 days OR we will refund your money!


CLICK THE BUTTON BELOW TO GET SEE WHAT'S INSIDE!


Your Image

NEED MORE HELP?

If you are interested in learning about all four functional areas of your business, and how to improve, you may want to look at our "Essential Guide to Starting and Running a Successful Business"

ABOUT THE AUTHORs

Steve Chapman has worked in advertising account management, marketing management, business management and has owned several businesses. He is a talented and creative problem solver with an ability to contribute fresh perspectives to the processes of resolving business challenges.

Paula Chapman has worked in sales and sales management and was recognized as national sales representative while at Microsoft Corp. She has an ability to understand and organize business processes and to effectively enroll participation in companywide change.

Together, they have run several businesses, including one which is active today.

Your Image

Checkout

Contact

Payment Methods

[[cardNumberError]]
[[cardExpiryError]]
[[cardCvcError]]
[[postalCodeError]]

Order Summary

Subtotal:
[[checkoutContext.order.invoice.subtotal | currency]]
Tax:
[[checkoutContext.order.invoice.tax | currency]]
Shipping:
[[checkoutContext.order.invoice.shipping | currency]]
Discounts:
-[[checkoutContext.order.invoice.discount | currency]]
Total:
[[checkoutContext.order.invoice.total | currency]]
[[subscriptionsByProductId[checkoutContext.order.invoice.items[0].product_id].plan_description]]